November 8, 2023
In the realm of franchising, success stories often emerge from individuals who wear multiple hats and navigate life’s challenges with unwavering determination. Capricia Turner is one such extraordinary individual, seamlessly balancing the roles of Army National Guard member, dedicated mother, astute business owner, and accomplished MBA holder.
Her journey in the world of entrepreneurship began in 2013 when, at the age of 29, she went on the path to business ownership by opening Mosquito Squad of North Indy, all while tending to the needs of her three-month-old and one-year-old children.
Since that pivotal moment, Capricia’s entrepreneurial spirit has flourished, enabling her to transform her Mosquito Squad franchise from a single location into a thriving enterprise encompassing three outlets.
Capricia’s journey as a Mosquito Squad franchisee is defined by three compelling reasons that underscore her love for being a part of this franchise family.
First and foremost, Capricia highlights the profound sense of teamwork that characterizes her experience with Mosquito Squad. Drawing upon her military background, she emphasizes the camaraderie she shares with fellow franchisees, likening it to the sense of unity found in the military. “Being in the military, we’re part of a team, and being franchisees, this is our team,” she asserts. “Yes, we’re business owners, but it’s still a structured system with great support. At the annual meeting, we come together and discuss different strategies, learn from past mistakes, and harness our collective strengths to shape our future.”
Beyond the professional realm, Capricia’s role as a seasonal business owner seamlessly aligns with her personal aspirations. As a mother, she cherishes the opportunity to set a shining example of a successful woman-owned business for her daughters. The seasonality of her business grants her precious time to spend with her children, a privilege any parent can deeply appreciate. The joy of being able to drop off and pick up her kids from school every day exemplifies the flexibility and freedom that entrepreneurship can provide.
Furthermore, Capricia’s venture allows her the flexibility to remain actively engaged in the National Guard. She dedicates five to six weeks a year to military orders and completes 12 drill weekends annually. In 2018, when Capricia was deployed to Afghanistan, the well-structured nature of her franchise business allowed her to leave it in capable hands, thanks to the built-in flexibility of the Mosquito Squad franchise model.
Capricia asserts that franchising is particularly well-suited for veterans due to their affinity for structure. Franchisors provide comprehensive operations manuals that essentially serve as a structural roadmap for owning a business.
Adding depth to her entrepreneurial journey is her husband, Ethan, who owns 49% of their business and serves as an Active Guard Reserve (AGR) in the Air Force National Guard. Ethan, too, relishes the opportunity for increased family time and autonomy that business ownership affords. “I’m a huge family man. I love my kids more than anything in this world, so owning our own business gives me that time with the family that I cherish so much,” he reflects. “I’ve been in the military for 18 years. I love the structure of the organization. I love the accountability. But at the same time, answering to someone is something I’ve been so accustomed to, and I’m getting tired of it. So I am finally my own boss and I don’t have to answer to anyone except Capricia. I wouldn’t want it any other way.”
THE VALUE OF VETERANS IN THE MOSQUITO SQUAD FRANCHISE NETWORK
Mosquito Squad is not just a business opportunity; it’s a family that wholeheartedly supports veterans like Capricia Turner as they embark on their franchising journeys. Veterans bring unique qualities and strengths to the table as franchise owners:
Discipline and Leadership: Veterans are known for their unwavering discipline and exceptional leadership skills. These qualities are invaluable when it comes to managing and leading a successful franchise.
Adaptability: Military service instills adaptability and the ability to thrive in dynamic and challenging environments. This trait is particularly beneficial in the ever-evolving world of business.
Teamwork: As Capricia highlighted, the sense of teamwork is deeply ingrained in veterans. This collaborative spirit is a significant asset when working within a supportive franchise network.
Commitment to Excellence: Veterans are known for their commitment to excellence and a strong work ethic. These attributes are essential for delivering outstanding service to customers.
HOW MOSQUITO SQUAD SUPPORTS VETERANS IN FRANCHISING
Mosquito Squad is committed to providing the necessary support and resources to veterans, enabling them to thrive as franchise owners:
Local Marketing Support: Mosquito Squad understands the importance of reaching the local community. We provide marketing support tailored to each franchise’s specific location, helping owners effectively target their audience.
Business Advisors: Seasoned business advisors are available to guide franchise owners through the intricacies of managing a franchise. These advisors offer valuable insights and advice to ensure success.
Operational Support: Running a franchise involves various operational aspects. Mosquito Squad offers operational support to help franchise owners streamline their business processes and optimize efficiency.
Community Involvement: Mosquito Squad encourages franchise owners to be active members of their communities.
Maximizing Potential: Mosquito Squad is dedicated to helping franchise owners maximize their potential. Whether it’s through ongoing training, access to resources, or a supportive network of fellow franchisees, Mosquito Squad ensures that owners have the tools they need to thrive.
Veterans Discount: Mosquito Squad proudly participates in the International Franchise Association’s VetFran® Program, which provides special financial incentives to qualified veterans. Under this program, the Franchise Fee is reduced by 30% for all honorably discharged veterans of American and Canadian armed forces.
With the right support and a strong sense of purpose, veterans like Capricia Turner can create successful and meaningful businesses that make a positive impact on their communities. Capricia’s story is just one example of the incredible journeys that veterans can take as franchise owners with Mosquito Squad.
To learn more about franchising opportunities with Mosquito Squad and how you can join our supportive network, visit our website here.